Rochas Girl x 3INA
It´s Time to Shine

In 2023, Rochas Girl has chosen to engage in a collaborative and comprehensive partnership with the renowned makeup brand 3INA. This collaboration aims to achieve 360-degree visibility, aligning campaign content perfectly with the needs of Generation Z consumers.

This new generation highly values authentic, meaningful, and platform-specific advertising content. It is precisely why these two brands have come together in a perfect alliance that represents the values and approach of the younger generations. By creating unique pieces that follow various trends and content creation formats on different platforms, we have successfully integrated our product seamlessly into our target audience’s entertainment.

All of this digital creation and dissemination have been supported by in-store visibility, as we have also developed unique content to ensure that Girl is present in any environment.