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Who we are
as Farlabo

About Us - Farlabo

We are Farlabo, we are a family of doers and fixers, dreamers and thinkers, storytellers and marketers, full of creativity and passion. We fight hard for our brands to make them leaders. We are the leading distributor in the prestige beauty industry in Spain.

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Our Expertise

Distribution Experts

We are a leading distributor in the prestige cosmetics industry with more than 7 decades as a partner of companies, affiliates and joint ventures in department stores, perfumery and pharmacy channels in Spain and Portugal.

Ecommerce

We manage and provide last mile logistics and B2B2C services.

Sell Out Services

We are 100% customer-oriented. We provide our clients with: trainers, BAs, promoters, and merchandising services to elevate the brands.

Product Developers

We produce licensed fragrances for other brands and we give support to our distributed brands on product development when requested.

Omnichannel Marketing

Working hand in hand with the brands to transmit their DNA and values. Offering the consumer live unique experiences is our obsession.

Storytelling & E-communication

We believe in the power of storytelling to connect brands with their audience.

We are aware that we shine brighter when we work as a team, that’s why behind these faces there are many GREAT MINDS.

About Us - Farlabo

Mónica Peñaranda
/ HR Director

About Us - Farlabo

Teresa Calleja
/ Chief Marketing Officer

About Us - Farlabo

Iván Abeniacar
/ Chief Executive Officer

About Us - Farlabo

Pablo Abeniacar
/ Chief Executive Officer

About Us - Farlabo

Susana Garrido
/ Marketing Director Pharmacy & Perfumery

About Us - Farlabo

Angel Rodríguez
/ GPV Manager

About Us - Farlabo

Esteban Peinado
/ General Manager

About Us - Farlabo

Paula Jacquotot
/ Product Development Manager

About Us - Farlabo

M. Jesús Herranz
/ Training Manager

About Us - Farlabo

Sonia Delgado
/ ECI KAM

About Us - Farlabo

Carlos Raso
/ Commercial Director

We are a company
with a lot to tell

Year 1947

Company founded as a pharmaceutical laboratory

In 1947 Doctor Juan Abeniacar, PhD in Pharmacy, founded the company Farlabo. It was born as a pharmaceutical laboratory in the basement of Pharmacy International, in Madrid. For this reason, our company owes its name to its pharmaceutical origins.

Year 1947

Year 1956

Start of our distribution activity with prestigious brands

This family company began its activity in 1956 as a distributor of perfumes in Spain with Christian Dior. This relationship would end in 1998 but it was the beginning of the extraordinary coexistence between the worlds of cosmetics and pharmacy, achieving great bonds of affection and professionalism between the two sectors.

Year 1956

Year 2007

4711 Eau de Cologne distribution agreement with Maurer & Wirtz

Farlabo expands its distribution and signs an agreement to distribute Maurer & Wirtz’s 4711 cologne brand, which has the world’s oldest classic fragrance (4711 Original – Eau de Cologne), known for its revitalizing and body-positive properties. To this day, the brand remains a benchmark among eaux de cologne.

Year 2007

Year 2011

New phase with distribution agreements for cosmetic brands such as Troll Cosmetics and Orlane

A new stage begins at Farlabo with distribution agreements for prestigious cosmetic brands such as Orlane, Juvena and Marlies Möller. Orlane, of Parisian origin, has more than 70 years of experience in the development and manufacture of extraordinary anti-aging products. Juvena and Marlies Möller belong to the Swiss-based Troll cosmetics group, a company that has been developing cutting-edge cosmetics and premium hair treatments since 1954.

 

Year 2011

Year 2012

Distribution agreement with the french group Interparfums

It is in this year that the company consolidates its position in the distribution of high perfumery thanks to a distribution agreement with Interparfums. Farlabo introduces the luxury fragrances of this important house: Montblanc, Jimmy Choo, Balmain, Lanvin, Repetto, Van Cleef & Arpels and Boucheron. Later, brands such as Karl Lagerfeld, Coach, Kate Spade or Moncler are introduced.

Year 2012

Year 2015

Rochas Spain joint venture

Rochas, a leading brand in the perfumery sector in Spain for more than forty years, is acquired by the Interparfums Group. Farlabo creates a joint venture with Interparfums to distribute the brand in the Spanish market.

Year 2015

Year 2016

The pharmacy division is relaunched and Farlabo starts distributing the prestigious brands of Interparfums USA

Iván Abeniacar, founder’s grandson, returns Farlabo to its pharmaceutical origins. In 2016, he joins the company to start distributing Delarom and Declaré brands in this channel. Currently, this division also includes brands such as Strivectin and Teaology.

Farlabo begins a new stage with Interparfums USA with the introduction of some of its brands in Spain: Hollister, Abercrombie & Fitch, strengthening its position as the main distributor of prestigious perfumery in Spain. Later, brands such as Guess, Oscar de la Renta and Dunhill joined this group.

Year 2016

Year 2018

Partnership with L’Oreal Group

The world’s largest cosmetics company trusts Farlabo to market the Helena Rubinstein brand in Spain and Portugal. HR has been inspiring women for more than 115 years by offering advanced skin care solutions.

Earlier this year, Pablo Abeniacar, joined Farlabo to reinforce the company’s leadership.

Year 2018
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