Store Activation Karen Truzman
With the aim of giving continuity to the collection's launch, we designed a series of activations at the Aristocrazy boutique on Claudio Coello street in Madrid.
For this, we partnered with artists connected to the world of wellness and energy. On this occasion, Karen Truzman led a guided writing experience designed to invite attendees to connect with their more introspective and reflective side. Through a series of questions and writing exercises, participants explored emotions, desires, and intentions, establishing a natural link between this personal experience and the olfactory universe, properties, and personality of the collection's fragrances.
For this, we partnered with artists connected to the world of wellness and energy. On this occasion, Karen Truzman led a guided writing experience designed to invite attendees to connect with their more introspective and reflective side. Through a series of questions and writing exercises, participants explored emotions, desires, and intentions, establishing a natural link between this personal experience and the olfactory universe, properties, and personality of the collection's fragrances.
The activation took place in two sessions. The first was aimed at influencers and content creators, while the second was convened by Karen Truzman herself and brought together a group of regular attendees of her sessions, creating an intimate atmosphere closely aligned with the values of the experience.
This initiative allowed the collection's story to continue being built beyond the launch, reinforcing the positioning of the fragrances through memorable experiences and an emotional connection with the community.
This initiative allowed the collection's story to continue being built beyond the launch, reinforcing the positioning of the fragrances through memorable experiences and an emotional connection with the community.
