ROCHAS Library
To strengthen the brand’s positioning and introduce its fragrance universe through a more emotional lens, we created an exclusive experience at La Mistral Bookstore, an iconic venue in the heart of Madrid.
Under the concept “ROCHAS Library”, the event brought together the heritage of fragrance and a shared love of reading, connecting scents, emotions and memories that stand the test of time. Friends of the brand, KOLs, ambassadors, book lovers and beauty press gathered in a unique setting that highlighted Rochas’ heritage and storytelling.
Under the concept “ROCHAS Library”, the event brought together the heritage of fragrance and a shared love of reading, connecting scents, emotions and memories that stand the test of time. Friends of the brand, KOLs, ambassadors, book lovers and beauty press gathered in a unique setting that highlighted Rochas’ heritage and storytelling.
The experience also featured a book club-style conversation, inviting guests to reflect on the importance of reading and the role of print in today’s world, as well as their connection with emotions and memory.
The discussion brought together two experts: Isabel Rojas-Estapé, specialising in the psychology of emotions, and acclaimed writer and novelist Espido Freire, who shared their perspectives in a conversation moderated by presenter Tania Llasera.
The discussion brought together two experts: Isabel Rojas-Estapé, specialising in the psychology of emotions, and acclaimed writer and novelist Espido Freire, who shared their perspectives in a conversation moderated by presenter Tania Llasera.
