Replasty Age Recovery Night
After 14 years of research, Helena Rubinstein unveiled the new Replasty Age Recovery Night Cream 50PX, a reformulation of its iconic cream featuring 50% Proxylane™, further enhancing its efficacy and reinforcing its positioning as one of the brand’s most advanced skincare treatments.
To celebrate this major launch, we hosted an exclusive evening event in the heart of Madrid, bringing together leading beauty press and friends of the brand for a first look at the new formulation of this iconic treatment.
To celebrate this major launch, we hosted an exclusive evening event in the heart of Madrid, bringing together leading beauty press and friends of the brand for a first look at the new formulation of this iconic treatment.
The evening featured Sophie Didier, from Farlabo’s Training team, and Alexia Niño, aesthetic doctor, who guided guests through a presentation exploring the scientific innovation behind the product, its key benefits and the extensive research process that led to this new formulation.
To conclude the evening, chef Rodrigo de la Calle created a unique gastronomic experience inspired by science and innovation. Blending haute cuisine with an immersive performance, the experience took guests on a sensory journey fully aligned with the world of Helena Rubinstein and the values behind the new Replasty Age Recovery Night Cream 50PX.
To conclude the evening, chef Rodrigo de la Calle created a unique gastronomic experience inspired by science and innovation. Blending haute cuisine with an immersive performance, the experience took guests on a sensory journey fully aligned with the world of Helena Rubinstein and the values behind the new Replasty Age Recovery Night Cream 50PX.
