Boat Pop-Up
To celebrate the launch of GUESS ICONIC Sublime and GUESS ICONIC Blue, GUESS ICONIC arrived in Valencia with an exclusive Boat Pop-Up on 12 and 13 June.
Set aboard a spectacular yacht docked at the Port of Valencia and open to the public, the experience invited guests to discover the brand’s aspirational and vibrant universe through a range of activations, including live DJ sessions, dedicated photo opportunities throughout the yacht and an ice cream station serving artisanal creations inspired by the fragrances.
Set aboard a spectacular yacht docked at the Port of Valencia and open to the public, the experience invited guests to discover the brand’s aspirational and vibrant universe through a range of activations, including live DJ sessions, dedicated photo opportunities throughout the yacht and an ice cream station serving artisanal creations inspired by the fragrances.
The result was a refreshing and fully immersive experience that brought the GUESS ICONIC universe to life in a memorable summer setting.
