Pop up Afternoon Delight launch
To celebrate the launch of Afternoon Delight, the latest addition to the REPLICA universe, Maison Margiela Fragrances opened the Afternoon Delight Café in Barcelona. Open to the public from 23 to 26 April, this immersive experience was inspired by the charm and atmosphere of an authentic Parisian café.
The Afternoon Delight Café offered a daily programme featuring specialty coffee tastings, fragrance workshops and expert-led activities, allowing guests to discover the story, inspiration and notes behind the new fragrance. Visitors could also explore the full REPLICA collection in a setting designed to evoke the warmth and sophistication of Parisian afternoons.