Pop up Latte Collection
To celebrate the launch of the DKNY Be Delicious Latte Collection, Madrid was infused with the unmistakable energy of New York through the DKNY Pop-Up an immersive experience combining coffee, fragrance and Coffee Raves, bringing the space to life with music and the vibrant spirit of the city.
Drawing inspiration from New York’s dynamic energy and coffee culture, the DKNY Pop-Up offered an immersive experience where fragrance, coffee and music came together under one roof. The space became a vibrant meeting point, capturing the energy of the Coffee Raves and the irresistible aroma of freshly brewed coffee.