Boldness, elegance, and joie de vivre were the values that led Marcel Rochas to create his Parisian fashion label in 1925, when he was only 23 years old. Today, Charles de Vilmorin, despite being new on the scene, as he was a year older than Marcel at the time, picks up the baton as creative director of the firm, bringing his emerging point of view, without forgetting the sensitivity of the historic Maison.


“You should smell a woman’s scent before you even see her”

– Marcel Rochas

The brand’s fragrance line was not developed much later than the fashion line, but it was not until the 1970s that Hélène Rochas, the designer’s third wife, rescued an old scent created in 1948 and reinvented it, calling it Eau de Rochas. And the story continues to this day, with Eau de Rochas as an iconic fragrance in our country thanks to its scent, passed down from mothers to daughters. A fresh and light water that comes from the family of the Hesperides but enjoys a great personality due to its background, which borders the family of Chypre, something that is not very common in citrus fragrances and that fits perfectly with the taste of Spanish women.


And in harmony with the progressive spirit of Rochas, the latest addition to the family of fragrances is Girl, the awakening of a new generation conscious and concerned about wellness.